• Be Inspired

  • Elegance

  • Glamorous


Pearl Bridal Boutique is the area’s finest full service bridal boutique. With an emphasis on the unique, we have curated a collection of gorgeous bridal gowns, accessory and bridesmaid dresses from the industry’s leading designers.

Located in the renovated Mill 1 at Open Square, Pearl Bridal Boutique has the feel of a Soho loft boutique right in the heart of Western Massachusetts. Each bride gets her own private dressing room as well as guest viewing area. There are no more than 3 brides in the salon at one time, so the environment is one of calm and tranquility while making your gown selection.

Our bridesmaid area is private as well. No more than one bridal party at a time so you and your girls can choose the perfect complimentary dress for the bridal party.Our goal is to ensure that your gown shopping experience is fun, easy, and memorable. It will be our pleasure to give you the white glove treatment in helping you select the gown of your dreams!


Frequently Asked Questions

I just got engaged, so now what?
Congratulations on your engagement! After securing your date and venue, your next step will be your gown! Most brides don’t know that many gown designers can take up to 6-9 months to make a gown. Because wedding gowns are handmade and require many months preparation, we recommend ordering a year to 9 months ahead of your wedding date. This ensures plenty of time for the gown to come in and leaves adequate time for alterations to be performed.

Do I need an appointment?
We are a small boutique and pride ourselves on the incredible one on one attention we give all our customers. Because of this we do require appointments for all try on’s, ordering, fittings, and pickups.

What should I expect to spend?
Our new, special order wedding gowns range from $900-$2500. When figuring out your budget, remember to add on for alterations and accessories as those items are separate and can add up quickly. If your budget is under $900, we have a selection of one of a kind sample gowns that are $699 and under.

Do you offer Alterations?
Alterations are offered on full price gowns only. They are not included in the price of the garment and are an additional cost. The cost is based upon the complexity of what alteration(s) need to be done to the piece. However, you are not required to use our alteration specialist, and may go elsewhere if you already have someone you use/trust to take care of the piece.

What/Who should I bring with me?
Finding the perfect wedding gown is one of the most important decisions a bride will make. You want to make sure the right people are there to enjoy the moment with you. In our experience when there are too many people, and differing opinions flying around, it can be hard for a bride to concentrate on how she really feels about a gown. It can become overwhelming very quickly. We recommend that you bring no more than 3 people whose opinions you value with you to your try on appointment.
During your appointment, you will be working one on one with a bridal stylist who will be dressing you in the gowns. Please bring or wear a strapless bra and appropriate underwear. If you plan on wearing mom’s veil, or grandma’s pearls, please bring those along too so that you can see how will look with your choices!

How come I see wedding gowns online for much cheaper than I do in a store?
The internet is a wonderful tool, and many great things can be purchased there.Your wedding dress should not be one of them. The internet is filled with different sites claiming to be selling designer gowns at a discount. They are not, they are selling counterfeit knock offs. These dresses are incredibly poorly made and do not hold a candle to the real designs they claim to be. Many come in with seams not sewn straight, beading glued on and falling off, and are made with low quality fabrics. Like they say if it sounds too good to be true it usually is! Your wedding gown is one of the most important pieces of clothing you will ever wear. You want to see, feel, and touch it before making the decision to purchase it. Trust your local bridal gown specialist with providing you this service and not a shoddy internet website.

Are items returnable?
No returns, exchanges, or cancelations are accepted on any items.


  • First Ever Sunday Sale!!!


    We need to make some room! Join us on Sunday, January 14th from 12-4 pm for our Sunday Sale.  Brides will snag incredible deals.

    Wedding gowns priced from $299-$1099, jewelry, veils, shoes and more starting at $25.

    This is a first come, first serve event and doors open at 11:30. Cash/card and carry, all sales final.  Call for more information, 413-315-6102.

  • Winter Trunk Show Schedule


    Haute Bride Jewelry and Accessories -February 2nd & 3rd

    Sara Gabriel Veiling and Headpieces-March 2nd & 3rd

    These events are by appointment.  Call today to book yours!


Looking for the best wedding vendors in the area? Here are a few recommendations of professionals we've worked with.

Dani.Fine Photography
Professional photography services in Massachusetts, specializing in wedding photography.

Sandra Costello Photography
Sandra Costello Photography provides Wedding Photography in Massachusetts – Springfield, Holyoke, and surrounding areas.

Love & Perry Photography
Unique, artistic, and heartfelt wedding photographers serving Western Massachusetts and destinations abroad.

Mill 1 at Open Square
Mill 1 at Open Square provides wedding ceremonies and receptions in a unique historic and modern setting.

Log Cabin & Delaney
The Log Cabin and Delaney House is a luxury wedding venue in Holyoke, MA



The Lord Jeffery Inn
The Lord Jeffery Inn has set the standard for stylish and sophisticated New England weddings.

Forget Me Not Florist
With two convenient Northampton locations, Forget me not Florist is committed to beautiful custom designs, ease of planning, and extraordinary customer service .

Liz Washer Makeup Artist
Award-winning, nationally published makeup artist.

Serene Salon & Spa
Serene Salon & Spa is an Aveda concept salon located in Mill 1 at Open Square.

Hours & Directions

Located in Historic Mill 1 at Open Square in Downtown Holyoke, MA

Appointments Required
Sunday & Monday: Closed
Tuesday, Friday & Saturday: 10-4
Wednesday & Thursday: 10-5, 5-8 by appointment
Make an Appointment

Pearl Bridal Boutique
Mill 1 at Open Square
1 Open Square Way
Holyoke, MA 01040